That’s what we’ve noticed the most.

Time and a subtle but toxic misinterpretation … is what is killing your brand’s impact on YouTube.

The brands we’ve worked with that have seen the most success on YouTube were not suffering from the lack of a great brand story – they were suffering because they could not carve out the time needed to consistently and creatively put their story in front of the outdoorsmen waiting to hear it.

Every time we talk with clients it always comes down to … time.

The second greatest enemy your brand faces is most likely the story you’ve formed in your head about YouTube.

Fact: YouTube is the second largest search engine in the world next to Google.

Search … Engine. Stop and think about that.

Fact: YouTube is not social media. Just listen to YouTube’s CEO and you’ll quickly see he is not competing with Facebook or Tik Tok. Social media is noise. YouTube is narrative television in both short form and long form.

Outdoorsmen are deeply connected to YouTube because they can watch their sport when they cannot live it at the moment.

Our greatest success stories are with those brands that allowed us to partner with them to create a real story, with real strategy, and consistently deliver it to serve their tribe.

Survey what’s been done. What should be kept. And what should be abandoned.

Every brand defines success in terms that make sense to them. We create the ecosystem to see it come to life.

Longevity is about leveraging story with delivery. We create vehicles that get your story to the outdoorsmen waiting for it.

MOSSBERG.
VORTEX.
CABELA’S.
LIFEWAY.
WINCHESTER AMMUNITION.
BEAR ARCHERY.
LACROSSE FOOTWEAR.
SPORTSMAN CHANNEL.
GEORGIA BOOT.
ZONDERVAN.
BROADMAN & HOLMAN.